Short answer: This converter turns a JPG or PNG into WebP inside your browser. Pick a file, set quality (30–100%, default 82%) and download the .webp at the same pixel dimensions. Google's figures put lossy WebP at 25–34% smaller than comparable JPEGs and lossless WebP at 26% smaller than PNGs, and WebP keeps PNG transparency.
How to convert JPG or PNG to WebP
- Click the drop zone, or drag in a JPG/JPEG or PNG file. Other formats are not accepted.
- Use the WebP quality slider. It starts at 82%; every change re-encodes the image instantly.
- Check the line under the preview, which shows the dimensions and the new file size in KB. Compare it with the original size in your file manager.
- Zoom into faces, product edges, gradients and any small text in the preview.
- Click Download WebP. The file keeps its original name with a
.webpextension.
The tool draws your image onto an HTML canvas at its original size and asks the browser to encode it with canvas.toBlob(callback, 'image/webp', quality). The slider value is divided by 100, so 82% becomes 0.82. It does not resize. Use the image resizer and compressor if the image is larger than it is displayed.
JPG vs PNG vs WebP
| JPG / JPEG | PNG | WebP | |
|---|---|---|---|
| Compression | Lossy | Lossless | Lossy or lossless |
| Transparency | No | Yes | Yes, in both modes |
| Animation | No | No (APNG aside) | Yes |
| Size vs alternatives | Baseline for photos | Baseline for graphics | 25–34% smaller than JPEG at equal SSIM; 26% smaller than PNG (lossless) |
| Supported by Google Search | Yes | Yes | Yes |
Size figures are from Google's WebP documentation. Google Images lists WebP as a supported format (image SEO best practices). Your own savings will vary with the image.
Worked example: what WebP saves a D2C store
A Jaipur ethnic-wear brand has a category page with 24 product photos averaging 400 KB as JPG. This is a worked calculation using the low end of Google's range, not a measured benchmark:
- Current page image weight: 24 × 400 KB = 9,600 KB (about 9.4 MB).
- At a 25% saving each photo becomes 400 × 0.75 = 300 KB.
- New weight: 24 × 300 KB = 7,200 KB, so 2,400 KB less per page view.
- Across 50,000 category views a month, that is 2,400 × 50,000 = 120,000,000 KB, or roughly 114 GB less data sent to shoppers, many of them on mobile data.
To publish, reference the WebP directly with dimensions and alt text:
<img src="/images/chanderi-kurta-mint.webp" width="800" height="1000"
alt="Mint green Chanderi cotton kurta with gota work, front view" loading="lazy">All current major browsers display WebP, so a <picture> fallback to JPG is only needed if you must support very old browsers. Setting width and height reserves space and avoids layout shift.
Common mistakes and how to fix them
- Converting tiny, flat graphics. A 6 KB PNG logo can come out larger as lossy WebP. If the download is bigger than the original, keep the original.
- Quality 100 "to be safe". Near the top of the slider, file size climbs steeply for little visible gain. Try 75–85 for photos and only go higher if you see artefacts.
- Browser fallback. If a browser cannot encode WebP from a canvas, the canvas spec makes it fall back to PNG. Historically this affected Safari. If the file is unexpectedly large, convert in a current Chrome, Edge or Firefox.
- Renaming instead of converting. Changing
.jpgto.webpin the filename does not convert anything. Google advises that the extension should match the real file type. - Forgetting to update references. After replacing images, update the CMS, sitemaps and CSS backgrounds, and redirect old image URLs that have backlinks or image-search traffic.
- Expecting metadata to survive. Canvas conversion drops EXIF data such as camera details and GPS location. That is usually good for privacy, but keep originals if you need the metadata.
Practical use cases
- D2C or Shopify store: convert lifestyle banners and lookbook photos, then check Core Web Vitals on mobile.
- Real-estate developer: project galleries with dozens of 3D renders, which are often the heaviest assets on the page.
- Clinic or hospital: doctor photos and facility images on location pages that patients open on slow connections.
- Blog or B2B site: PNG screenshots with transparency, converted to WebP to keep the transparent background at a smaller size.
Image weight is one item in our technical SEO audit checklist. For a site built fast from the start, see our website development service, and for store-wide performance work see e-commerce and D2C marketing.
Conversion happens entirely in your browser — your image is never uploaded to our servers.
Frequently asked questions
Is WebP better than JPG for websites?
For most web photos, yes. Google reports lossy WebP files are 25–34% smaller than JPEGs of comparable quality, and every current major browser displays WebP. JPG still makes sense for email attachments, some print workflows and platforms that reject WebP uploads. Always compare the converted file's size and appearance, because small or already-optimised images may not shrink.
Does converting PNG to WebP keep transparency?
Yes. WebP supports an alpha channel in both lossy and lossless modes, and this tool preserves transparent pixels when converting a PNG. Google notes lossy WebP with transparency is typically about three times smaller than PNG. Check edges around logos and cut-out product shots at the quality you choose, as low settings can soften fine outlines.
What WebP quality setting should I use?
Start at the default 82% for photographs, check the preview, then try 75%. If faces, fabric texture or small text still look clean, keep the smaller file. Go up to 90% only for images with fine detail or gradients that show banding. Settings near 100% usually add a lot of size for very little visible improvement.
Why is my WebP file bigger than the original?
Usually because the original was already heavily compressed, is a small flat graphic, or the quality slider is set very high. Some browsers also fall back to PNG when they cannot encode WebP from a canvas, which produces large files. Lower the quality, try a current Chrome, Edge or Firefox, or simply keep the original.
Will converting images to WebP improve my SEO?
Indirectly. Smaller images load faster, which helps page experience and Largest Contentful Paint when the main image is a photo. WebP itself is not a ranking factor. Google Images indexes WebP normally, so the format does not hurt image search, provided you keep descriptive filenames and alt text and update every page that references the old files.