Ecommerce / D2C
For online stores and D2C brands — full-funnel campaigns that cover acquisition, checkout conversion and retention, tied straight to revenue.
Direct answer: GrowthSparx runs ecommerce and D2C performance marketing for brands on Shopify, WooCommerce and custom stores: Meta and Google acquisition, creative testing, conversion-rate work and WhatsApp and email retention, measured on delivered revenue and contribution margin rather than platform ROAS alone. Our programmes include 9X ROAS for Shiv Naresh and Memor, 5X and 3X for CP Plus CCTV and dashcams, and Trehi Organics built from zero.
Who it is for
Launching or in the first year, where offer, product pages, tracking and retention need building before media can scale.
Fashion, sportswear, home, beauty and electronics brands with sales history that want lower acquisition cost and more repeat orders.
New categories that need education, kept separate from evergreen lines so each is measured fairly.
We are not the right fit if margins cannot support paid acquisition, or if success is defined as reach or followers rather than orders and contribution.
Indian ecommerce realities
| Reality | What we do about it |
|---|---|
| Cash on delivery and RTO inflate platform results | Report delivered revenue, confirm COD orders on WhatsApp and cut high-RTO pincodes and products |
| Shoppers compare with marketplaces before buying direct | Give a reason to buy from your store: bundles, exclusives, faster support and clear return policies |
| Questions arrive on WhatsApp, not email | Click-to-WhatsApp ads, catalogue replies and an agent inbox that tags orders to campaigns |
| Festive and sale seasons swing costs | Plan creative and budget around Diwali and sale events, and build audiences beforehand |
| Mobile-first, often on slower connections | Fast product pages, simple checkout and clear delivery dates |
Our full-funnel D2C performance marketing guide covers the full system.
Channel mix
Prospecting and dynamic retargeting with structured creative testing. Meta moved sales campaigns to the Advantage+ campaign experience in 2025, so we feed it strong creative and clean conversion data.
Performance Max serves across Search, YouTube, Display, Gmail and Maps from a product feed. We pair it with brand and category Search and clean Merchant Center feeds.
Product-led, lifestyle and creator content tested by hook and format, with briefs built from what sells.
Product page, cart and checkout improvements that raise conversion from traffic you already pay for.
Abandoned cart, COD confirmation, post-purchase and reorder flows to opted-in customers.
GA4 ecommerce events with transaction IDs, Conversions API and reconciliation against store orders. Fix duplicate conversions
Proof
Shiv Naresh · sportswear
Demand organised by product category, product-led creative and retargeting for shoppers who needed another look, with revenue guiding allocation.
Read the case study →Memor · home furnishing
Prospecting, consideration and dynamic retargeting run as one funnel, with lifestyle creative for a visual, considered purchase.
Read the case study →CP Plus · electronics
Evergreen CCTV demand and a new dashcam launch run as separate learning systems, with more education for the newer category.
Read the case study →Trehi Organics · skincare
Offer, funnel, tracking and acquisition built before scaling, then retargeting and creative iteration on top.
Read the case study →Compliance
The CCPA's Guidelines for Prevention and Regulation of Dark Patterns, 2023, notified on 30 November 2023, list 13 prohibited practices for sellers, advertisers and platforms in India, including false urgency, basket sneaking, drip pricing, confirm shaming, subscription traps and disguised advertisements (JSA summary). We do not use fake countdown timers, invented stock warnings, pre-ticked add-ons or prices that grow at checkout. WhatsApp marketing follows the WhatsApp Business Messaging Policy, which requires opt-in and respecting every opt-out.
Process and timeline
A free 30-minute audit call, then a written 30-day plan within 3 business days covering tracking, margins, creative, store and retention.
Tracking reconciliation, feeds, break-even ROAS by product, priority page fixes and the first creative batch.
Meta and Google go live; creative and audience tests run weekly; retention flows switch on.
Budget moves to products and campaigns with healthy contribution; losers are cut quickly.
Pricing and KPIs
Management from about ₹25,000–40,000 per month, excluding ad spend, with a recommended minimum media budget of about ₹30,000 per month. Month to month after a 3-month ramp-up. Use our break-even ROAS calculator and profit margin calculator before setting targets, and read how much to spend on Meta ads.
Delivered revenue, contribution margin after ads and returns, blended return on total marketing spend, new-customer acquisition cost, RTO rate, conversion rate, average order value and repeat purchase rate, alongside platform ROAS.
Ecommerce guides
FAQ
GrowthSparx management starts at about ₹25,000–40,000 per month, excluding ad spend, and we recommend at least ₹30,000 per month in media so the platforms get enough purchase data to learn. Engagements are month to month after a 3-month ramp-up. Creative production, influencer fees and store development are scoped separately.
It depends on your margin. Break-even ROAS is one divided by your contribution margin after product cost, shipping, payment fees and returns, so a brand with a 40% margin breaks even at 2.5X. Our Shiv Naresh and Memor programmes reported 9X ROAS, but the right target is the one that keeps each order profitable.
Platform ROAS counts orders at checkout, including cash-on-delivery orders that are later refused or returned to origin. We report delivered revenue and contribution after RTO alongside platform numbers, confirm COD orders on WhatsApp before dispatch, and shift spend away from pincodes, products and campaigns with high return rates.
Most new brands start with Meta, because it creates demand for products people are not yet searching for, and add Google Search and Shopping once brand and category searches grow. Brands in categories people already search for, such as CCTV or sportswear, can run Google from day one. We decide based on search demand and margin.
Yes. We work with Shopify, WooCommerce and custom stores. We set up GA4 ecommerce events with transaction IDs, server-side Meta Conversions API, Google Ads conversions and Merchant Center feeds, then check that platform purchases reconcile with store orders before scaling spend. Store builds are scoped under website development.
Yes, for shoppers who opted in. WhatsApp abandoned-cart, COD-confirmation and reorder messages reach shoppers on the app many already use to ask brands questions. The WhatsApp Business Messaging Policy requires opt-in and honouring opt-outs, and each template message has a per-message cost, so we limit sequences to the messages that pay back.
Ecommerce learns faster than long-cycle sectors. Tracking and creative take the first two weeks, the first purchase data arrives within days of launch, and a reliable view of which audiences, products and creatives are profitable usually takes six to ten weeks. Scaling decisions come after the 3-month ramp-up, not before.
Book a free audit and we will show you where your funnel is losing revenue, from ad to delivered order.
Book a Free CallHave a question? Message us directly on WhatsApp — usually a reply within a few hours.
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