Founder profile
Rinku Singh
Rinku brings more than 13 years of hands-on experience across performance marketing, SEO, ecommerce growth, qualified lead generation, CRM workflows and cross-functional digital leadership.
Professional focus
Connecting discovery, conversion and commercial outcomes
Rinku's work spans the complete growth journey: understanding market demand, shaping offers, acquiring qualified attention, improving conversion paths and building follow-up systems that connect marketing activity with pipeline and revenue.
Performance marketing
Google, Meta and multi-channel paid acquisition structured around lead quality, ecommerce sales, controlled testing and measurable unit economics.
SEO, AEO & analytics
Search strategy, organic visibility, competitive research, answer-ready content and analytics-led prioritization across traditional and AI-assisted discovery.
CRM & leadership
Lead routing, nurture workflows, reporting discipline and leadership of multidisciplinary teams across content, design, media, SEO, CRM and creator outreach.
Career experience
More than a decade across agency and brand-side growth
The timeline below summarizes professional experience supplied in Rinku's portfolio. It focuses on public, role-relevant information and excludes personal or recruitment-only details.
Digital Marketing Head - Life Alchemy
Led multidisciplinary digital functions spanning social, SEO, content, YouTube, CRM, influencer outreach and performance marketing for wellness and D2C brands.
Digital Marketing Manager - Maverick
Led performance and social programmes across ecommerce, real estate and D2C accounts while coordinating account, design and video-production teams.
Digital Marketing Manager - Defantasia
Managed demand generation for business events and real-estate brokerage, including paid campaigns, lead generation and event-attendance growth.
Digital Marketing Executive - ILeadGuru
Built early expertise across SEO, social media, business listings and real-estate lead-generation campaigns.
Education & professional development
Technical education with platform-led marketing practice
B.Tech in Information Technology
Completed a Bachelor of Technology in Information Technology through Uttar Pradesh Technical University, providing a technical foundation for analytics, marketing systems and digital implementation.
Advertising-platform training
The supplied professional portfolio lists Google Ads and Facebook Blueprint certification experience. Current credential status should be verified against the relevant issuing platform before relying on it for procurement.
Operating principles
How Rinku approaches growth
Revenue over vanity
Traffic and reach are diagnostic signals. Qualified enquiries, opportunities, customers and revenue are the outcomes that determine whether a system works.
Evidence before scale
Channel investment should expand only after audience, offer, conversion and follow-up evidence support the decision.
One connected system
Marketing, website experience, CRM ownership and sales feedback should operate as one measurable loop instead of separate vendor activities.
Selected documented work
Experience across lead generation and ecommerce growth
Evidence note: Career details are based on the professional portfolio supplied by Rinku Singh. Case-study pages distinguish supplied outcomes from independently verified evidence and should not be interpreted as universal performance guarantees.
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