Case Study · Ecommerce / D2C
How GrowthSparx connected prospecting, visual creative and dynamic retargeting for Memor's home-furnishing ecommerce growth programme.
Client
Ecommerce / D2C
Published outcome
published ROAS
Evidence note
Results from this client engagement, reported for the programme described. Past results are not a guarantee for another campaign.
The challenge
Memor needed profitable online revenue, not only traffic and add-to-cart activity. Home furnishing is a visual, considered purchase, so the funnel had to support evaluation and return visits before checkout.
The approach
Prospecting, consideration and retargeting operated as related stages rather than isolated campaigns.
Visual assets showed the category in context and were tested to identify stronger messages.
Visitors and cart abandoners saw relevant products again to recover interested demand.
Published result
The programme delivered 9X return on ad spend.
Transferable lesson
D2C efficiency depends on merchandising, margin, creative, conversion and retention—not media buying alone. ROAS should be interpreted with its period, spend, attribution and revenue definition.
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Data transparency
Spend, period and attribution details are not published on this page; we can walk through them on a call. Before using this outcome in proposals or adding more numbers, GrowthSparx should attach client-approved evidence and define every metric. Results vary by market, offer, budget, data quality and execution.
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