Case Study · Ecommerce / D2C
How GrowthSparx connected prospecting, visual creative and dynamic retargeting for Memor's home-furnishing ecommerce growth programme.
Client
Ecommerce / D2C
Published outcome
published ROAS
Evidence note
Historical result reproduced from the case information already present in the supplied website files; it is not a guarantee for another campaign.
The challenge
Memor needed profitable online revenue, not only traffic and add-to-cart activity. Home furnishing is a visual, considered purchase, so the supplied case record describes a funnel that had to support evaluation and return visits before checkout.
The approach
Prospecting, consideration and retargeting operated as related stages rather than isolated campaigns.
Visual assets showed the category in context and were tested to identify stronger messages.
Visitors and cart abandoners saw relevant products again to recover interested demand.
Published result
The existing published case record reports 9X return on ad spend for the programme.
Transferable lesson
D2C efficiency depends on merchandising, margin, creative, conversion and retention—not media buying alone. ROAS should be interpreted with its period, spend, attribution and revenue definition.
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Data transparency
The supplied public record does not include the campaign period, spend, sample size, attribution window or source screenshots. Before using this outcome in proposals or adding more numbers, GrowthSparx should attach client-approved evidence and define every metric. Results vary by market, offer, budget, data quality and execution.
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