Case Study · Real Estate
How GrowthSparx used intent-first targeting, qualified capture and down-funnel optimization for ILeadGuru's real estate buyer lead programme.
Client
Real Estate
Published outcome
published lead-to-deal conversion
Evidence note
Historical result reproduced from the case information already present in the supplied website files; it is not a guarantee for another campaign.
The challenge
ILeadGuru needed buyer enquiries that respected broker time. The brief in the supplied case record was to improve lead quality and control CPL rather than buy a large volume of generic forms that never progressed.
The approach
Campaigns focused on buyer context such as locality, budget band and purchase timeline rather than broad reach alone.
Lead capture surfaced budget and location context before records reached the broker workflow.
Budget decisions used lead progression rather than rewarding the ad sets with the cheapest clicks or forms.
Published result
The existing published case record reports a steady flow of buyer leads at low CPL and a 30% lead-to-deal conversion rate.
Transferable lesson
For broker teams, lead economics depend on contactability, project fit and progression. A lower raw CPL is not useful when follow-up time is spent on people who cannot or do not intend to buy.
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Data transparency
The supplied public record does not include the campaign period, spend, sample size, attribution window or source screenshots. Before using this outcome in proposals or adding more numbers, GrowthSparx should attach client-approved evidence and define every metric. Results vary by market, offer, budget, data quality and execution.
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