Turn property interest into qualified conversations and site visits

We are not the right fit if you want to advertise an unregistered project, nobody can call leads back the same day, or the plan is to cold-call a bought database; see our guide to real estate lead databases.

A home purchase in India runs for weeks or months, involves the family and almost always includes a site visit. Buyers check RERA details, compare prices on portals and expect a reply within minutes.

For the detailed stage-by-stage playbook, read our real estate lead generation strategy for India.

Most property leads are lost after the form. A buyer who enquires on three projects talks to whoever replies first, so we make that reply yours:

1. Capture every source in one place. Lead forms, landing pages, portals and tracked calls flow into one CRM with the source attached.
2. Verify and de-duplicate. Phone checks and duplicate matching keep junk out of the sales queue. See how to reduce fake and duplicate leads.
3. Route in seconds. By project, locality, language and budget band,, with escalation if a lead sits untouched.
4. Respond instantly. An approved WhatsApp template with the brochure and a site-visit booking link.
5. Nurture the not-yet buyers. Follow-up sequences for people who opted in.
6. Feed outcomes back. Site visits and bookings return to Google through offline conversion imports and to Meta through the Conversions API, so the platforms find more buyers like the ones who visit.

The CRM side, including stages and dispositions, is covered in real estate CRM and lead management.

• Registration details on every ad. Section 11(2) of the RERA Act, 2016 requires every advertisement or prospectus to prominently mention the Authority's website and the project's registration number. We place both on every ad, page and template.
• No advertising before registration. Section 3 bars marketing or inviting bookings for a project that needs registration until it is registered, which rules out "pre-launch" EOI campaigns.
• State rules on top. MahaRERA's April 2025 directions require a scannable QR code in the top-right corner of every ad, including social media, with penalties of up to ₹50,000 and 10 days to correct, as Realty Today reported.
• NRI targeting. Meta's housing special ad category restrictions apply in the US, Canada and parts of Europe. India-targeted campaigns keep normal targeting, but NRI campaigns in those markets must be declared and built with narrower options.
• Consent and data. The WhatsApp Business Messaging Policy requires opt-in before you message someone and requires you to honour opt-outs. The DPDP Rules were notified on 13 November 2025 and the core notice and consent obligations apply from 13 May 2027, as Hogan Lovells Cadwalader summarises.

Our RERA advertising checklist lists risky claims and safer versions.