Performance Marketing
Connect paid acquisition to qualified pipeline and revenue—not platform vanity metrics
GrowthSparx plans, launches and improves paid acquisition with audience hypotheses, clear offers, conversion-focused pages, creative testing and downstream CRM feedback.
Direct answer: GrowthSparx is a performance marketing agency in India, based in Noida, that plans and runs Google Ads and Meta Ads management, plus LinkedIn and YouTube where they fit, for businesses that judge marketing by qualified leads, sales and ROAS. We build the campaigns, creative, landing pages and conversion tracking, then feed CRM outcomes back to the ad platforms so they optimise for buyers, not form fills. Management starts at about ₹25,000–40,000 a month excluding ad spend, with a recommended minimum media budget of about ₹30,000 a month.
Who our performance marketing is for
- Lead-generation businesses such as real estate, healthcare, education, B2B services and franchises that need enquiries their sales team can close.
- Ecommerce and D2C brands that need profitable revenue across prospecting, retargeting and repeat purchase, not just cheap traffic.
- Businesses whose ad spend is growing faster than sales and need to know which campaigns actually produce customers.
- Teams switching agencies who want client-owned accounts, clean tracking and honest reporting.
When we will tell you to wait: if the landing page cannot convert, if nobody follows up leads within hours, or if the budget cannot fund enough conversions for the platforms to learn, more ad spend will not fix it. We start with those bottlenecks. Our checklist on traffic but no leads shows what usually breaks.
Deliverables
What Google Ads and Meta Ads management includes
Account and tracking audit
Campaign structure, search terms, audiences, budgets, pixel, Conversions API, GA4 and CRM data checked before anything is changed.
Channel and budget plan
Google Search, Performance Max, Shopping, Meta, YouTube or LinkedIn chosen by buyer intent and unit economics, with a target CPL or ROAS worked back from your margins.
Campaign build and management
Keywords, negatives, audiences, bidding, budgets and placements managed weekly in accounts your business owns.
Creative and offer testing
Ad copy, static, carousel and short-video concepts tested against clear hypotheses, with a written log of what won and why.
Landing pages and lead forms
Fast, focused pages and qualifying form questions that filter casual browsers and give sales the context they need, with DPDP-aligned consent wording.
Closed-loop measurement
Offline conversions and enhanced conversions for leads in Google Ads, Conversions API for Meta, and a dashboard from spend to qualified lead to sale.
Process and timeline
How a performance marketing engagement runs
Week 1: Audit and economics
Free audit call, account and tracking review, margins and close rates. You receive a written 30-day plan within 3 business days.
Weeks 2–3: Build and launch
Fix tracking, build campaigns, creative and landing pages, and go live within roughly two weeks of sign-off. Leads typically start within 2–4 weeks of launch.
Months 1–3: Learn and cut
Weekly search-term, audience and creative reviews; feedback from your sales team on lead quality; budget moved away from what does not convert.
Month 3 onwards: Scale
Increase spend only where qualified outcomes repeat and your team can handle the volume, then expand to new channels or markets.
Pricing and engagement model
Management starts at about ₹25,000–40,000 per month, and ad spend is paid directly to Google and Meta from your own accounts. We recommend at least about ₹30,000 a month in media so campaigns gather enough conversions to optimise. Engagements run month-to-month after a 3-month ramp-up. Fees vary with the number of platforms, campaigns and markets, creative volume and whether landing pages or CRM integration are needed.
Two budget realities clients often miss: Google Ads can spend up to twice your average daily budget on a given day, with a monthly cap of 30.4 times the daily figure; and in India 18% GST is added to Google Ads charges for most businesses. For realistic numbers by industry, read our cost per lead benchmarks for India and how much a startup should spend on Meta Ads.
Results from our campaigns
| Client and sector | Published outcome |
|---|---|
| Shiv Naresh, sportswear ecommerce | 9X ROAS |
| Memor, home-furnishing D2C | 9X ROAS |
| CP Plus, consumer electronics | 5X ROAS on CCTV, 3X on dashcam launch |
| Advancells, healthcare (worldwide) | About ₹40 average CPL |
| Career Clinic, education | ₹50 CPL and 8% conversion |
| ILeadGuru, real estate | 30% lead-to-deal conversion |
| Defantasia, real estate and events | 40% lead conversion |
These are results from specific engagements, not promises for another business. Your market, offer, margins and sales follow-up shape what is achievable.
How we measure success
Platform dashboards over-count. We report on the numbers your finance team recognises:
- Cost per qualified lead and cost per sale, not just cost per form fill
- Lead-to-sale conversion rate by campaign, from your CRM
- ROAS on delivered revenue for ecommerce, with blended marketing efficiency across channels
- Payback period and contribution after ad spend and fees
To make that possible, we send sales outcomes back to the platforms. Google's enhanced conversions for leads matches hashed lead details to closed sales, and Meta's Conversions API sends website, CRM and offline events from your server. Our guides on tracking qualified Google Ads leads to CRM and tracking Meta Ads leads to sales show the setup.
Compliance we build in
Lead forms collect personal data, so consent notices follow the DPDP Rules 2025, notified on 14 November 2025 with an 18-month phased compliance window: a clear purpose, plain language and an easy way to withdraw. Healthcare campaigns follow Google's healthcare and medicines policy and, for doctors and clinics, the NMC ethical advertising guidelines effective 6 October 2026: no testimonials, before-and-after images, inducements or per-patient payments. Real-estate ads carry RERA registration details, as covered in our RERA advertising checklist.
Knowledge hub
Paid media guides from our team
FAQ
Questions buyers commonly ask
What does a performance marketing agency in India do?
A performance marketing agency plans, runs and improves paid campaigns on platforms such as Google Ads, Meta, YouTube and LinkedIn, and is judged on measurable outcomes: qualified leads, sales, cost per acquisition and ROAS. A good one also fixes tracking, landing pages and lead follow-up, because media alone cannot rescue a weak offer, page or sales process.
How much does Google Ads and Meta Ads management cost?
Our management starts at about ₹25,000–40,000 a month, and ad spend is paid separately, directly to Google and Meta from your own accounts. We recommend at least about ₹30,000 a month in media. The fee depends on the number of platforms, campaigns, markets and creative needed, and is quoted after a free 30-minute audit call.
What is the minimum ad budget to start performance marketing?
We recommend at least about ₹30,000 a month in ad spend across platforms. Below that, campaigns struggle to collect enough conversions for Google and Meta to optimise, and tests take too long to read. In high-cost categories such as real estate or B2B, a higher budget is usually needed to reach useful lead volume.
How soon will we see leads or sales from paid ads?
Most clients see leads within 2–4 weeks of launch, and we aim to go live within roughly two weeks of sign-off. The first three months are a ramp-up: campaigns learn, we cut what does not convert and sales feedback improves targeting. Stable cost per qualified lead usually emerges in that window, not in the first week.
Do you guarantee a CPL or ROAS?
No. No honest agency can guarantee a cost per lead or ROAS, because results depend on your market, offer, margins, website, creative and sales follow-up. We set targets from your unit economics, report against them openly and show which campaigns produce qualified leads and revenue. Our published results are real but specific to those clients.
Who owns the ad accounts, pixels and data?
You do. We work in client-owned Google Ads, Meta Business, GA4 and tag manager accounts with partner access, so campaign history, audiences and conversion data stay with your business if you ever change agency. Ad spend is billed by the platforms directly to you.
Should we start with Google Ads or Meta Ads?
Start with Google Search when people already search for what you sell, because you capture existing intent. Start with Meta when you need to create demand, have a visual product or a strong offer, or target audiences by interest and location. Most lead-generation and D2C clients end up using both, with budget moved to whichever produces cheaper qualified outcomes.
Find what is limiting paid growth
Audit media, creative, landing pages, tracking, lead quality and downstream conversion before increasing spend.
Book a Free Growth Audit