B2B lead generation in India: strategy, channels and measurement in one hub

For most Indian B2B companies, a multi-touch sequence combining cold email, phone calls and manual LinkedIn messages to the same named contact over two to three weeks. Cold email is cheapest for testing a segment, phone suits SMB owners and LinkedIn suits senior roles in IT, SaaS and consulting.

Record each lead's original source in a locked CRM field plus a self-reported answer, load every cost including referral fees, group leads into monthly cohorts and judge each at the same age on SQL rate, win rate, deal value and cost per won deal. Cost per lead alone usually favours paid search.

They research target accounts, contact decision-makers by phone, email and LinkedIn, check a few qualifying facts such as problem, ownership and timing, and book meetings into your sales calendar. A good provider confirms attendees, writes a handover brief and reports held, sales-accepted meetings.

It depends on the model. Our cost guide puts one in-house SDR at about ₹1.25 lakh a month fully loaded, published outsourced rates at US$150–400 per booked meeting, and LinkedIn Ads at a US$10 daily minimum, while Google Ads has no minimum. Compare on cost per sales-qualified lead.